Launching the ambitious Startup Brand iCARUS PRO
Case Study:
ICARUS PROServices: Brand Identity Design, Logo Design, Packaging Design, Website Design & Development, Marketing Design, Product Visuals, Social Media Creative, Digital Marketing Support
Project Info
Overview
ICARUS PRO approached Twistedgifted as an ambitious startup brand looking to disrupt the sports and outdoor skincare market with a high-performance SPF protection product aimed at athletes, surfers, cyclists, runners, and outdoor enthusiasts.
The vision was clear from the outset: create a bold, premium brand that felt energetic, performance-led, and instantly recognisable within a competitive marketplace.
Our role was to help shape the brand from the ground up creating a complete visual identity, marketing assets, packaging concepts, and a digital presence capable of positioning ICARUS PRO as a credible and aspirational lifestyle product.
From logo design and creative direction through to website design and marketing visuals, Twistedgifted became the creative partner behind the launch and development of the brand.
Challenge
As a new entrant into the market, ICARUS PRO needed more than just a logo or product packaging – it required a complete brand ecosystem capable of building trust, recognition, and emotional connection with its audience.
The challenge was to create a brand identity that balanced performance, endurance, lifestyle, and adventure while also standing apart from the often clinical or generic look commonly associated with sun protection products.
The visual identity needed to feel premium yet accessible, bold without becoming overly aggressive, and versatile enough to work across packaging, digital platforms, promotional campaigns, and retail opportunities.
Alongside this, the website needed to communicate the product benefits clearly whilst visually reflecting the energy and lifestyle of the target audience.
Strategy and Approach
Our approach focused on building a lifestyle-led brand rather than simply marketing a product.
We began by developing a distinctive visual identity centred around movement, endurance, and outdoor performance. The iconic ICARUS PRO logo was designed to feel dynamic, modern, and memorable – helping position the brand confidently within the sports and wellness market.
From there, we developed a cohesive creative direction using bold typography, high-contrast visuals, energetic imagery, and a clean modern aesthetic that reinforced the premium positioning of the brand.
The website experience was designed to be visually impactful while remaining user-friendly and informative, ensuring customers could quickly understand the product benefits, brand ethos, and performance credentials.
We also created supporting marketing visuals and branded assets to ensure consistency across social media, promotional activity, and digital communications.
Assets…
Email Signature Banner design by Twistedgifted
Packaging design by Twistedgifted
Packaging design by Twistedgifted
Superb creative brand agency who always deliver exceptional quality, value & service. Thanks Paul King Claire King looking forward to working with you on more exciting projects #twistedgifted #dreamteam
Managing Director – Icarus Pro
Website design and development by Twistedgifted
Our Solution
Twistedgifted delivered a fully integrated creative solution for ICARUS PRO that helped transform an initial concept into a market-ready brand.
What we delivered included:
- Brand Identity Design
- Logo Design & Brand Mark Creation
- Product Packaging Concepts
- Website Design & Development
- Digital Marketing Visuals
- Social Media Creative Assets
- Product Promotion Graphics
- Creative Direction & Brand Styling
- Responsive Website Experience
- Ongoing Creative Support
The result was a bold and professional brand presence that positioned ICARUS PRO as a serious contender within the outdoor and sports skincare market.
The combination of strong visual branding, strategic creative direction, and modern digital design created a cohesive customer experience that reflected the ambition and energy behind the business.
CLient
- iCARUS PRO
Services
Brand Culture
- Brand Identity Creation
Deliverables
- Logo Design
- Packaging Design
- Website Design
Other
- Marketing
- Advertising
- Social Media
Website
Find out how Twistedgifted can help provide Creative or Marketing solutions for you and your business today… Interested?
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